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Cookie Policy

Cookies are small text files that may be placed on your computer when you visit a website. They are widely used to make websites work and to make them more efficient. Cookies also help website owners understand how you use the site so that they can make it easier to find what you are looking for.

Find out how to manage cookies on the Information Commissioner’s Office website.


How we use cookies on

Understanding how our website is used

Google Analytics (Universal Analytics)

We use Google Analytics to collect information about how you use this website ( We do this to help make sure the site is meeting your needs and to make improvements based on our findings.

Google Analytics stores information about:

  • the pages you visit on Kent Training and Apprenticeships
  • the time you spend on each page
  • how you got to the site
  • what you click on while you are visiting the site
  • Ecommerce transaction information such as revenue, number of transactions on the website, website conversion rate
  • Demographic information such as age and gender

CLS do not collect or store your personal information (for example your name or address) so cannot identify who you are through Google Analytics.

We download reports from Google Analytics based on a combination of the information available as listed above. The reports are used to help us identify marketing needs and trends. We store the reports securely in line with Data Protection, GDPR and Privacy Electronic Communications Regulations and they are retained by us for up to 5 years.

Name Purpose Expires
_ga This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. 2 years
_gid This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form. 1 day
_gat_gtag_UA_25080331_1 Google uses this cookie to distinguish users. 1 minute


You can opt out of Google Analytics cookies.



Our website uses reCAPTCHA, provided by Google to determine if a user is a human and not a bot to protect from spam. The reCAPTCHA algorithm will check to see if there is a Google cookie placed on the website and will then add an additional reCAPTCHA specific cookie to the user’s browser. For more information read the Google privacy policy and Google Terms of Service.



We use YouTube to embed videos on some pages of the site. YouTube sets cookies when you visit one of these pages to give us information on the number of times a video is viewed and the type of browser used to view it.

For more information visit the YouTube Privacy and Safety Centre.


We use Vimeo’s embeddable video player to show video content on some pages of the site. Vimeo sets cookies that they consider essential to the video player experience.

For more information read the Vimeo cookie policy.


Microsoft Application Insights

We also use Microsoft Application Insights for analytics and error reporting in our website.

Microsoft Application Insights store information about:

  • Server context: Machine name, locale, operating system, operation
  • Inferred: Geo location from IP address, timestamp, operating system, browser
  • Perf counters: Server-based performance information
  • Requests: URL, duration, response code
  • Exceptions: Type, message, call stacks, erroring file, line with error
  • Session: Session ID


Name Purpose Expires
ai_user Microsoft Application Insights – used for analytics/error reporting 1 year
ai_session Microsoft Application Insights – used for analytics/error reporting 30 minutes


Enabling website functionality

Campaign Monitor

We use Campaign Monitor to manage our email updates to our learners. Campaign Monitor uses page tags and web beacons for the purposes of tracking visitors as they use an email. For example, web beacons track whether an email sent through Campaign Monitor was delivered and opened and whether links within the email were clicked. This information is collected for the purposes of providing email campaign performance information and measuring the performance of email messages sent.

Find out more information about Campaign Monitor cookies by visiting the Campaign Monitor website.


Survey Monkey

We use Survey Monkey to carry out research to improve your experience with Kent Adult Education.
Find out more information about Survey Monkey cookies by visiting the Survey Monkey website.


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